Web Design eCommerce

eCommerce site must have a unique character that is designed to lead the visitor to one simple duty – to make an online shopping or purchase. Web designer needs to consider a variety of online selling principles while designing an eCommerce website.

Many are probably already asking why eCommerce website design is different from any other website design. They should be attractive, well organized and using the right or perfect colors that will fits the website spirit and so on.

Here are selling Principles that an eCommerce website needs to follow:

1. By giving user a pleasing experience during his/her online shopping.
2. By providing sufficient and certain information on who owns the website and why they should be trusted.
3. The website must be easy to use or to navigate. If it isn’t, the visitor will go to competitor.

The above principles are not new. A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site. As can be seen, although putting your products on the web is much easier then renting space and opening on a supermarket. However, selling your products on the web can be difficult and risky.

A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they usually sell only one product. That allows the web designer the ability to exaggerate the one click principle and make it an advantage. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.

An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.

If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider consulting with an experienced website designer preferably someone who has experience with eCommerce websites.