Saturday, May 23, 2009

Creating Better Links for Visitors to Click On

Links are the opening points of your site. If you do not have good links, people usually will not continue to browse your site.

Links are the very vital part of a Web page, when most people think of web pages, they also think of the content as the text that is written on the page. During many eyes tracking studies, it has been shown that people viewing web pages are drawn to images. But their eyes are also drawn to links. This is because, in most web pages, links are underlined and in a different color than the surrounding text. They stand out.

Links Make Content Scannable

When your readers come to a web page, they are trying to learn something or be entertained. But because most people do not read Web pages, then scan them. Good Web writing takes this into consideration, and makes the pages as scannable as possible. Because they stand out, links make a Web page more scannable. But you should make sure that the links you are using link to something related to the linked text.

Your Home Page Must Have Links

Unless your site is only one page, your home page will have links to other parts of your site. And most people will scan your home page more than they will read it, so you want to make the links as self-explanatory as possible. That's why web designers and seo go along when creating site with many pages.

Here is some tips on putting links when designing webpage:

* Avoid having a home page that is 100% links. This defeats the purpose of scannability as the links no longer stand out.
* Make the links pragmatic titles, not fancy. Do not make your readers guess where the link will go.
* Link to general pages that also have many links.

Labels: ,